‘ULT Power Sound’ SONY x Blend Theory
In collaboration with Sony, Blend Theory brought the launch of their new ULT Power Sound speaker line to life at Black Market Coffee in Marrickville, transforming the space into a high-energy celebration of sound, music, and community.
The activation featured a packed lineup of interactive experiences and giveaways, including Sony speakers, DJ decks, exclusive merch, a custom FortuneHaus claw machine, Sydney’s best Filipino pastries from Starlight, a Nofilterbooth photobooth, and a custom flower bouquet stall by c.bloom. Each activation added its own layer to the day, giving attendees plenty of ways to engage with the Sony ULT experience beyond the music.
With over 700 people coming through across the day, the energy was unmatched. From the DJs and giveaways to the packed venue and sun beaming down on Marrickville, the event showcased Blend Theory’s ability to bring brands into an authentic community-driven environment while creating an experience that feels exciting, social, and memorable.
Location / Black Market Coffee, Marrickville
Attendees / 700+
Brand Partner / Sony
Activations / FortuneHaus / Starlight Bakery / Nofilterbooth / C.bloom
Dance Crew / Asian Pride